Case analysis of Panera Bread Study Example | Topics and Well Written Essays - 1750 words

Analysis of Panera Bread - Case Study Example Specifically, the company has established 1,625 locations in 44 states and Canada (Panera Bread, â€Å"Company Overview†). The company started in 1981 as Au Bon Pain Company and proceeded to purchase St. Louis Bread Company in 1993, which was operating 20 bakeries in the St. Louis area, Missouri. Thereafter, different events contributed to Au Bon Pain Company selling all its business units although it retained Panera with the company renaming it Panera Bread Company in 1999 (Panera Bread, â€Å"Our History†). In effect, this company operates under the three banners mentioned earlier in this expose. The purpose of this analysis is to inform the reader about the situation at Panera Bread. To achieve this, this analysis will identify the strengths, weaknesses, opportunities, and threats in Panera Bread. Finally, the analysis will include the current financial situation in the company. Industry Analysis Before carrying out a SWOT analysis of Panera Bread, it is important to conduct an industrial analysis of the company. In line with this, it is crucial to point out that Panera Bread’s operations are in  the competitive restaurant industry. ... McDonald’s, Wendy’s, Burger King and cafes such as New World Restaurant and Starbucks, Panera Bread ensures that its products are of higher quality than those of all these competitors. In this case, the health conscious nature of the world’s population has made it a necessity for companies to engage in production of healthy products. To underline the strategy of Panera Bread Company’s focus on healthy products, a study conducted this year identified Panera Bread as the fast food of choice for customers who were health conscious. The study by Scarborough revealed, â€Å"Health-conscious consumers who have had fast food in the past 30 days are more than twice as likely to dine at Panera Bread for lunch† (â€Å"Health-Conscious†). In effect, this implies that the company was on the right track towards capturing this important and ever-growing segment of the population that was health conscious. On the other hand, Panera Bread is a company smalle r than McDonald’s, Wendy’s, and Burger King, which puts the company at a strategic position since the market leaders’ expansion strategy aims at international markets. Hence, Panera Bread can work on differentiating its products in order to achieve market edge over its competitors. Panera Bread’s Strategy Panera Bread’s strategy involves a number of different approaches in business. Importantly, the company’s menu tries to implement the company’s strategy of providing a diverse menu with an ambience that invites customers. In this case, the company’s deli menu contains a variety of products that range from soup to freshly-ground coffee, sandwiches, and freshly baked bread. In effect, the menu intends to fit the needs of people who did not have time to eat in conventional restaurants with the foundation and

Globalization and Diversity Essay Example | Topics and Well Written Essays - 2750 words

Globalization and Diversity - Essay Example This essay discusses the globalisation, that is altering the international economy today. Many activities are local in nature, many people, even today, live and work outside the international economic structure. But the direction of change is clear. The world aims at economic growth and higher returns and in return aids towards poverty reduction. Businesses and companies have spread all around the globe as well as people, each following a different religion and speaking a variety of languages, that come together for the purpose of trade of goods and services. The ability to conduct business internationally is an absolute necessity today. Business globalisation refers to a business expanding its sales and their assets over the national boundaries, involving a surge in capital, labour, goods and services. Coca cola is a perfect example, as they have profitably expanded their business in the global consumer market. Coca cola has used various tactics to achieve this. To reduce their prod uction costs, they have established transnational corporations. They have also focused on product branding and positioning, and revised their prices according to the competition. In conclusion globalisation creates an opportunity for businesses to expand revenue streams, diversify risk and increase brand equity. Many companies have successfully expanded their business as a response to the drivers of globalisation. There has also been a noticed development in the global strategies of companies as a response to globalisation.